JORVIK Viking Centre’s ‘Return of the Vikings’ marketing campaign, which launched the re-imagined visitor experience this April, has been shortlisted in three categories for the influential Northern CIM Awards.
The team behind the world-class York attraction have been shortlisted in the Business to Consumer (B2C) Campaign of the Year, Best Campaign of the Year and most excitingly the In-House Team of the Year accolade.
“From promoting a series of special Viking exhibitions last summer, to our giant axe stunt across York in October half term 2016 heralding the return of JORVIK and reopening this April, the team have had a rollercoaster year or so. For us it is a great honour and a source of pride to be shortlisted to be in the running to be named the best marketing team in the whole North of England.”
Commented Paul Whiting, Marketing Manager for The JORVIK Group of Attractions, the operators of JORVIK Viking Centre.
This accolade comes after a successful season for the Viking attraction, with visitor numbers well surpassing those expected and visitor feedback hitting an all-time high.
“To see JORVIK so busy again after being closed for 16 months is wonderful. Our ‘Return of the Vikings’ campaign has certainly brought visitors back to York to explore the enduring legacy of these Norse raiders and traders, with people coming from as far as Australia, China and Brazil to discover the impact of the Vikings. To be in the running for not one but three awards, including Best overall campaign, at such a prestigious marketing awards is something to celebrate in itself.”
Continued David Scott, Head of Marketing for York Archaeological Trust, the parent charity of JORVIK and its sister attractions.
The CIM Northern Awards, now in its fourth year, celebrates the insight, creativity and success of the Northern marketing industry, the outstanding campaigns and the talent from across the region. The winners will be announced at glitzy awards bash in Manchester on Thursday 9th November 2017.
Diane Earles, Network Manager for CIM, said “We were delighted with the number of entries and the judges felt the quality of the entries was strong this year.”
ENDS
Notes to Editors
About JORVIK Viking Centre
JORVIK Viking Centre is owned and operated by York Archaeological Trust, a registered Charity in England & Wales (No. 509060) and Scotland (SCO42846).
About The Chartered Institute of Marketing
For more than 100 years, CIM has been supporting, representing and developing marketers, teams, leaders and the profession as a whole. Our networks have an unrivalled breadth, depth and diversity making this not just the largest community of marketers, but one with impact. We’re independent, trusted and connected, with access to unmatched ideas, insights and resources to help marketers navigate from problem diagnosis to practical solutions. Our vision is for marketing to be recognised for playing a pivotal role in business, constantly harnessing, integrating and acting on collective intelligence – and our role is to be the catalyst of that.
Find out more and join the conversation at www.cim.co.uk.
Media Contact
Paul Whiting
Marketing Manager
01904 543433 / 07432 694176
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