Explore the Jorvik Group
Explore the Jorvik Group
17th April 2018
York-based marketing team for the world-famous visitor attraction wins national gong for their work on the promotion of the re-imagined experience at the annual CIM Marketing Excellence Awards in London.
The Marketing team responsible for promoting JORVIK Viking Centre and its’ sister attractions were amongst the winners at the Chartered Institute of Marketing (CIM)’s prestigious Marketing Excellence Awards on Thursday 12th April. They were crowned In-House Marketing Team of the Year (SME), as judged by an esteemed panel of experts, including Peter Markey, marketing director of TSB and Jonathan Horrell, director of global sustainability at Mondelēz International.
This win follows the team’s success at the regional Northern CIM Awards where they picked up both In-House Team of the Year and Marketing Campaign of the Year in November 2017.
Held at London’s Grosvenor House Hotel and hosted by CIM, the world’s leading professional marketing body, with a 28,000-strong global membership, the ceremony highlighted the new face of marketing, with digital innovation and multichannel customer experience at the forefront of this year’s winning campaigns.
As well as picking up the trophy for the Team of the Year the five-strong line-up were also awarded a Highly Commended for their ‘Return of the Vikings’ campaign, which relaunched the re-imagined JORVIK Viking Centre.
“I am immensely proud of the team for this achievement. To be recognised by their national professional body for their hard work is a fabulous achievement. We have had a great year at JORVIK and the other attractions within The JORVIK Group and it is due to the creativity and tenacity of everyone in the organisation, including our multi-award-winning Marketing team, that we’ve been able to make the return of the Vikings such a huge success.”
Commented Sarah Maltby, Director of Attractions of York Archaeological Trust, the parent charity and operators of The JORVIK Group of Attractions.
Indeed, in its first 12 months since reopening JORVIK has welcomed over 420,000 visitors to the re-imagined experience, which is a 30% increase on the numbers before the York attractions was flooded in December 2015. Added to this, new research has shown that the Viking attraction directly generates at least £18 million to York’s economy proving that the Vikings are intrinsic part of tourism in the city.
Chris Daly, chief executive of CIM, said: “Professional marketing is a vital driver of business advantage – boosting commercial outcomes and growing talent. At a time when the return on investment and data protection rigour of marketers are under scrutiny, our winners demonstrate the value of creative marketing.
I would like to offer my congratulations to all who made it to the finals; they reflect the very best in global marketing talent and our founding partner The Marketing Trust who help make these awards possible.”
The CIM Marketing Excellence Awards have been running for nine years and recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession.
Image Caption: L-R David Scott (Head of Marketing), Nathan Waddell (Marketing Assistant), Chris Padget (Marketing Assistant), Peter Livesey (Dept Marketing Manager) and Paul Whiting (Marketing Manager) are joined by the Vikings of JORVIK to celebrate their triumph at the National CIM Marketing Excellence Awards.
Images available to download here: https://we.tl/lAmFUR3pBD
Notes to Editors
About The JORVIK Group
The JORVIK Group is an portfolio of heritage visitor attractions in the heart of the city York and includes:
JORVIK Viking Centre – an immersive experience that takes visitors back in time to Viking-age York
DIG – a hands-on archaeological adventure
Barley Hall – a reconstructed medieval townhouse in the heart of the city
The Richard III & Henry VII Experiences – located in two gatehouses on the city walls these attractions tell the story of the impact these two monarchs had on York
The JORVIK Group is owned and operated by York Archaeological Trust, a registered Charity in England & Wales (No. 509060) and Scotland (SCO42846).
More information on JORVIK’s visitor numbers can be found here: http://www.jorvikvikingcentre.co.uk/press/one-year-on-and-jorvik-shows-that-the-vikings-continue-to-be-a-tourism-magnet-for-york/
More information on the Northern CIM Awards win can be found here: http://www.jorvikvikingcentre.co.uk/press/marketing-award-success-kings-north/
The Chartered Institute of Marketing (CIM) is the world’s leading marketing body. CIM’s mission is to create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.
CIM provides members and organisations with five key benefits:
For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events.
Find out more about CIM by visiting www.cim.co.uk.
Full list of 2018 winners can be found at https://www.cim.co.uk/marketing-excellence-awards/2018-winners/
The JORVIK Group
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