Bumper Start to the Year for The JORVIK Group | JORVIK Viking Centre

Explore the Jorvik Group

Explore the Jorvik Group


The reopening of JORVIK Viking Centre has proved a huge success not only for the Viking-themed attraction, but also the four other members of The JORVIK Group of Attractions, with visitor numbers up across the board.

In its first seven weeks of opening (up to 28 May 2017), JORVIK Viking Centre welcomed over 62,000 visitors through the door – smashing its targets by 25% over the period, and with strong visitor numbers over the spring bank holiday weekend and half term, the trend seems to be continuing.

“We couldn’t be more pleased with this – it is clear that visitors to York have fallen in love with the Vikings once again, with people travelling from every corner of the country to enjoy the new experience,” comments director of attractions, Sarah Maltby.  “The feedback we are getting from visitors is incredibly positive, whether they are first-time visitors, or enthusiasts who have visited the three previous incarnations of JORVIK.”

The JORVIK effect is paying dividends for Barley Hall, DIG, the Richard III Experience at Monk Bar and the Henry VII Experience at Micklegate Bar, with visitor numbers up by 52% across the four attractions during the first four weeks in May.  “Our Pastport is proving an incredibly popular way of enjoying a historic day out in the city, with visitors able to visit all attractions with one ticket, and more visitors than ever before are heading online to prebook timed tickets to avoid the queues,” adds Sarah.  “There seems to be a real buzz around the city, with many accommodation providers also commenting that this has been a particularly good start to the season.  The Viking city is back!”

JORVIK Viking Centre is open daily from 10.00am to 5.00pm (last admissions) until 31 October, and from 10.00am to 4.00pm from November to March.

Tickets can be pre-booked online at the new JORVIK website, www.jorvikvikingcentre.co.uk.  Ticket prices remain the same as they did before JORVIK closed in December 2015: £10.25 for adults, £8.25 for concessions and £7.25 for children.  Family tickets are available for £30.95 (two adults and two children) or £32.95 (two adults and three children).  Full price tickets are valid for unlimited repeat visits for 12 months from the date of issue.  Joint tickets are also available with other attractions in the JORVIK Group – please visit the website for details.


Notes to editors:

JORVIK Viking Centre is owned and operated by York Archaeological Trust, a registered Charity in England & Wales (No. 509060) and Scotland (SCO42846).

For further media information or photographs, please contact:

Jay Commins

Pyper York Limited

Tel:         01904 500698

Email:    [email protected]