The successful relaunch campaign for the world-famous JORVIK Viking Centre has been shortlisted in two categories in the prestigious national Chartered Institute of Marketing’s Marketing Excellence Awards 2018.
York’s Vikings have another reason to celebrate this year as the marketing campaign that heralded the return of the much-loved attraction following its re-imagining has been shortlisted in two categories in one of the top industry awards.
“It is a great honour to be shortlisted for both ‘In-House Team’ and ‘Campaign of the Year’ for such a prestigious accolade as the CIM Marketing Excellence Awards. The team have worked hard to bring the return of the Vikings to the attention of the world and for this work to be recognised by industry leaders is humbling.”
Commented Paul Whiting, marketing manager for JORVIK Viking Centre.
The campaign, entitled ‘Return of the Vikings’ raised awareness of the new experience and showcased all the exciting improvements to JORVIK after the centre sustained flooding at the end of 2015 through an innovative mix of online channels, video, print and far-reaching public relations.
Indeed, this is not the first time the work of the marketing team at JORVIK has been recognised since the reopening, the team picked up two awards at the regional Northern CIM Awards in November for both ‘Best In-House Team’ and ‘Best Campaign’ where they were praised for their far-reaching and imaginative approach.
“We are not even 12 months into the re-imagined JORVIK being open and already we’ve had one of the strongest years for the centre. Our visitors are excited to discover all we have to offer and have followed our journey thanks to our creative and dedicated marketing team. I’m proud of the whole team and look forward to more nominations and wins this year for JORVIK as we continue to celebrate ‘The Year of the Viking!’”
Continued Director of Attractions, Sarah Maltby, who led the hugely successful re-imagining of JORVIK Viking Centre.
Winners for all 23 categories of the CIM Marketing Excellence Awards will be presented a glitzy ceremony at the Grosvenor House Hotel in April.
ENDS
Notes to Editors
About JORVIK Viking Centre
JORVIK Viking Centre is owned and operated by York Archaeological Trust, a registered Charity in England & Wales (No. 509060) and Scotland (SCO42846).
About CIM Marketing Excellence Awards
The Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, individuals and teams. Now in their ninth year, these awards continue to recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession.
CIM’s awards are an opportunity to showcase marketing successes and signify the quality of businesses. Any organisation within the UK, regardless of size, sector or industry as well as individuals, teams and agencies can enter.
For more information please visit https://www.cim.co.uk/marketing-excellence-awards
Media Contact
Paul Whiting
Marketing Manager
01904 543433 / 07432 694176
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